Case Studies

Enhancing reputation through thought leadership at Deloitte


Deloitte, Canada’s largest professional services firm, engaged NATIONAL to support the organization in cutting through the Canada 150 media clutter to successfully position Deloitte and its Chief Executive and Managing Partner, Frank Vettese, as a visionary in building a better Canada.

How NATIONAL helped

NATIONAL worked with Deloitte to build a thought leadership platform upon which Deloitte could launch its “Courage Report” to Canada’s business and political communities in a way that would foster national dialogue. NATIONAL designed the report and provided web design, media relations, speechwriting and spokesperson training as well as all communications materials. The report earned over 12.5 million media impressions, with coverage in top-tier outlets including The Globe and Mail, National Post, La Presse, CBC News, BNN, Montreal Gazette, Vancouver Sun, Calgary Herald, Les Affaires and more.