Craig MacPhail


Craig has more than 30 years of corporate communications and investor relations experience. He has assisted companies of all sizes to communicate to the capital markets, form strategies for special situations and build their investor brand. This includes managing ongoing investor relation programs, addressing shareholder activism and supporting M&A transactions.

A significant component of Craig’s IR practice has been in assisting newly-public companies to approach the capital markets, and he has completed more than 100 transactions, including multi-billion dollar insurance company demutualizations such as Sun Life and The Principal Group, and large-scale acquisitions such as the takeover of MedReleaf Corporation by Aurora Cannabis. He also has built long-term relationships with several clients, including The Boyd Group Income Fund and Canadian Real Estate Investment Trust; as a result, has helped them adapt their strategy as they’ve grown, achieve important milestones and face different stakeholder groups.